Turn Your Travel Podcast Into a Weekly Email

Why a weekly email works for travel advisors

Trips are planned long before they're booked

People dream about a trip for months before they ask for a quote. A weekly email keeps you in mind during that time, so you're the first person they call when they're ready.

Email doesn't depend on an algorithm

Social reach goes up and down, and a great destination video can vanish from a feed in a day. An email reaches everyone who asked for it, on your schedule.

Each episode is already the material

One episode usually holds a planning tip, a story from a trip and a question travelers keep asking. Someone just needs to pull out the heart of it and write it down plainly, in your voice.

What goes in each email

Keep each email short, about 300 to 500 words:

• One travel idea from the episode, stated in a plain first sentence.
• One practical tip a traveler can use, such as what to pack for a first cruise or how to plan around school breaks.
• One photo you took or have the rights to share.
• A link to the full episode.
• One clear next step, such as "Reply if you're thinking about a trip next year."

A 6-week email plan for travel advisors

1. Week 1: How you plan a trip. Turn an episode about your planning process into a short note on what you ask every traveler first.
2. Week 2: A traveler question. Answer one question people ask you often, such as how far ahead to book or whether travel insurance is worth a look.
3. Week 3: A destination or trip type. Share one place or kind of trip you talked about on the show and who it suits best.
4. Week 4: A guest's best point. If you interviewed another advisor or a local guide, share their single most useful idea and credit them.
5. Week 5: A myth you push back on. Pick a common travel belief you disagreed with on the show, such as "booking direct is always cheaper," and explain your view.
6. Week 6: A simple invitation. Recap the last few ideas and invite readers to reply about a trip they're considering.

How to make it in about 10 minutes a week

You don't need to write. Send the link to this week's episode, and the email, a blog version and a few social posts can be written from what you actually said. If you skip a week, a short voice memo or a quick phone interview works just as well: someone asks a few questions and the email is written from your answers.

Pre-send checklist

• ☐You've read it and it sounds like you, not a template.
• ☐No prices, deals, availability or promotions unless you've confirmed them and they're current.
• ☐Supplier, host agency or franchise rules on marketing are followed.
• ☐No traveler is named or shown unless they clearly agreed.
• ☐Photos are yours to share, and photographers are credited where required.
• ☐Guest names, businesses and links are correct.
• ☐The email has an unsubscribe link, and everyone on the list asked to hear from you or has an existing relationship with you that your local email rules allow.

See an example

Want to see what this looks like? Read our podcast to newsletter guide for the full process, see our travel agency sample, or browse our sample newsletters to see a week of content made from one episode.