New on the shelf: Honey Process Colombia. Baked apple, brown sugar, soft finish. No honey involved; it's all about how the fruit dries on the bean. Link in bio.
Sample work — illustrative example, not a real client.
Coffee roaster or tea shop / SAMPLE WEEK
Example: Brackenfold Coffee Roasters
A weekly email your subscribers look forward to, from one short phone call.
The source recording
A 10-minute phone interview with Sofi, our interviewer, and the owner: what's in this week's bag, how they brew it at the roastery, one fix for a common brewing mistake, and what's new for gift season. No recording or writing needed from the roaster.
If your pour-over tastes sour, grind a little finer. That fixes most cups.
ILLUSTRATIVE QUOTE CARD / Brackenfold Coffee Roasters
01 / NEWSLETTER
What's in the bag this week: a honey-processed coffee that tastes like baked apples
Subject: What's in the bag this week: a honey-processed coffee that tastes like baked apples
Preview text: Plus the one grind change that fixes a sour pour-over.
Hi friend,
This week's bag is our Honey Process Colombia, and our owner has been brewing it every morning since it came off the roaster on Monday.
What "honey process" means. There's no honey in it. The farm removes the skin of the coffee cherry but leaves some of the sticky fruit on the bean while it dries. That fruit is why this one tastes like baked apples and brown sugar, with a soft finish that stays with you.
How we brew it. Pour-over, 20 grams of coffee to 320 grams of water, just off the boil. If your cup tastes sour, grind a little finer next time. That one change fixes most sour cups.
Gift season starts now. Our holiday gift box (two bags and a tasting card) and prepaid gift subscriptions are in the shop. We'll send our ship-by dates next week so your gifts arrive on time.
See you next week,
The Brackenfold crew
[Shop this week's coffee] [Give a gift subscription]
02 / BLOG EXCERPT
Why our honey-processed Colombia tastes like baked apples
"Honey process" is one of the most confusing names in coffee, because there's no honey involved. After picking, the farm removes the skin of the coffee cherry but leaves some of the sticky fruit on the bean while it dries. That fruit gives the cup its sweetness.
In this Colombia, it shows up as baked apple and brown sugar, which is why we picked it for fall. Our owner brews it as a pour-over, 20 grams to 320 grams of water, and if a cup comes out sour, the fix is almost always a slightly finer grind.
You'll find it in the shop this week, along with our holiday gift box.
03 / SOCIAL POSTS
Four ways to keep the conversation going.
04 / GRAPHICS (TEXT + GRAPHICS PLAN)
The same week, as branded graphics.
On the Text + Graphics plan, the same episode also becomes 3-5 graphics a week in your colors: quote cards, a carousel and a blog header.
- A "What's in the bag" card with the roaster's own bag photo, three tasting notes and the roast date
- A brew-tip card: 20 g to 320 g, "Sour? Grind finer."
- A gift box card for ship-by reminders, using dates the roaster confirms
Illustrative sample for a fictional coffee roaster. Content only: no health or caffeine claims, no real farms named, and no sales results promised.