Our winter collection is here. Cedar Porch, Clove & Orange and Snow Linen, poured in small batches at the same kitchen table where we started. Link in bio.
Sample work — illustrative example, not a real client.
Online store / SAMPLE WEEK
Example: Hollowbrae Goods
Small-batch candles and home goods, shipped from a kitchen table that got bigger.
The source recording
A 9-minute voice memo from the founder about the new winter collection: why she started pouring candles at her kitchen table, the three new scents and what inspired each one, a simple guide to picking a candle as a gift, the holiday shipping cutoff, and a shout-out to the local woodworker who makes the new lids.
Every candle starts at the same kitchen table. That part never changed.
ILLUSTRATIVE QUOTE CARD / Hollowbrae Goods
01 / NEWSLETTER
Our winter collection is here (and the story behind it)
Subject: Our winter collection is here (and the story behind it)
Preview text: Three new scents, one kitchen table and a gift guide that keeps it simple.
Hi there,
When I poured my first candle, it was at our kitchen table, with a borrowed pot and a lot of spilled wax. The table is bigger now, but every candle still starts there.
This week we're launching our winter collection, three scents I've been testing since summer:
Cedar Porch: cedar, smoke and a little vanilla. Like coming in from the cold.
Clove & Orange: the one my grandmother's kitchen smelled like every December.
Snow Linen: clean, soft and quiet, for anyone who doesn't love "holiday" scents.
Each one comes in a new walnut lid, made by our friend Theo, a woodworker just down the road.
Shopping for someone else? Here's my quick rule: think about the room. Fresh scents for the kitchen, warm ones for the bedroom, and a small tin for a coworker.
Small-batch means small runs, so if you're ordering gifts, order by our holiday cutoff to get them in time.
[Shop the winter collection]
Questions about a scent? Just reply. I read every email.
Maya, founder, Hollowbrae Goods (fictional)
02 / BLOG EXCERPT
Meet the winter collection: three scents and the story behind them
Every Hollowbrae candle starts at the same kitchen table where the shop began. This winter's collection came out of months of testing: Cedar Porch for cold evenings, Clove & Orange for the December kitchen, and Snow Linen for anyone who wants something quiet.
Each scent started with a memory, not a trend. Cedar Porch is the smell of a back porch after a fire. Clove & Orange is a family recipe in candle form. Snow Linen is what the house smells like on the first clean, cold morning.
The jars now come with walnut lids from a local woodshop, so each candle can stay on the shelf after it's done. Read on for how to pick the right scent as a gift, and the date to order by for the holidays.
03 / SOCIAL POSTS
Four ways to keep the conversation going.
04 / GRAPHICS (TEXT + GRAPHICS PLAN)
The same week, as branded graphics.
On the Text + Graphics plan, the same episode also becomes 3-5 graphics a week in your colors: quote cards, a carousel and a blog header.
Illustrative graphics for a fictional firm, built from the sample week above.
Illustrative sample for a fictional online store. The store, founder, products and partner are made up; not advertising for any real business. No sales results are promised.