All sample work

Made-up example. Marrowby Family Support is a fictional postpartum doula practice; every detail is invented example content. Source Desk adds no birth, postpartum, feeding, sleep or medical advice of its own.

Postpartum doula / SAMPLE WEEK

Sample week: Marrowby Family Support

A made-up postpartum doula practice's sample week: one podcast episode turned into a newsletter, blog excerpt, social posts and a graphics plan.

The source recording

The doula's own 24-minute podcast episode, "Ep. 18: Planning your first two weeks home (before the baby arrives)." Nothing else from the doula.

Those weeks feel calmer when the practical questions are answered before the baby comes, not in the middle of the night.

ILLUSTRATIVE QUOTE CARD / Marrowby Family Support

01 / NEWSLETTER

Your first two weeks home, planned ahead

Subject: Your first two weeks home, planned ahead

Preview text: Plus the one-page "who's helping" list from this week's episode, and our new weekday prenatal planning calls.

Hi friend,

This week's episode was about something a lot of families tell us they wish they'd planned sooner: the first two weeks at home.

Rosa's main point: those weeks feel calmer when the practical questions are answered before the baby comes, not in the middle of the night.

The one-page "who's helping" list Rosa suggests filling out together:

- Meals: who is bringing or making dinner, and on which days?

- Visitors: who is welcome in week one, and who can wait until week three?

- Errands and house: who handles groceries, laundry and older kids or pets?

- Rest: when does each parent get a protected block of time to rest?

Rosa's reminder: this is a planning tool, not health advice. Questions about recovery, feeding or your baby's health go to your own care provider.

New call times. We've added weekday prenatal planning calls. Reply to this email and we'll send the booking link.

Warmly,

Rosa at Marrowby Family Support

02 / BLOG EXCERPT

The first two weeks home go better with a plan (here's a simple one)

In Ep. 18, Rosa talks about how much of early parenthood is logistics: meals, visitors, errands and finding time to rest.

The episode ends with a one-page "who's helping" list that partners can fill out together in about fifteen minutes, ideally a few weeks before the due date.

03 / SOCIAL POSTS

Four ways to keep the conversation going.

POST 01

The first two weeks home feel different when meals, visitors and errands are sorted before the baby arrives. New episode on planning ahead.

POST 02

"Who is welcome in week one, and who can wait until week three?" One of the questions from Rosa's "who's helping" list in this week's episode.

POST 03

Dinner, laundry, the dog, a nap. This week's episode is a fifteen-minute plan for the practical side of coming home.

POST 04 (Instagram/Facebook carousel)

The "who's helping" list from Ep. 18, one section per slide.

04 / GRAPHICS (GROWTH + GRAPHICS)

The same week, as branded graphics.

On the Growth + Graphics, the same episode also becomes 3-5 graphics a week in your colors: quote cards, a carousel and a blog header.

  • An episode card with the title and the doula's own photo
  • A "who's helping" carousel, one section per slide
  • A call-times card using only the times the practice confirms

Made-up example. Marrowby Family Support is a fictional postpartum doula practice; every detail is invented example content. Source Desk adds no birth, postpartum, feeding, sleep or medical advice of its own.

Want one like this from your own business? Call or text (307) 445-5700, or send an episode.