The doorbell is the most exciting sound in your house. New episode on what to do about it before the holidays.
Sample work — illustrative example, not a real client.
Dog trainer or pet pro / SAMPLE WEEK
Example: Pebblewick Dog Training
A client newsletter that sounds like you, from the episode you already recorded.
The source recording
The trainer's own 25-minute podcast episode, "Ep. 41: When the doorbell rings." Nothing else from the trainer. Every tip below comes from the trainer's episode; we don't add training, behavior or animal-health advice of our own.
Your dog isn't bad at the door. The doorbell is just exciting.
ILLUSTRATIVE QUOTE CARD / Pebblewick Dog Training
01 / NEWSLETTER
When the doorbell rings
Subject: When the doorbell rings
Preview text: Plus the three-step doorbell routine from this week's episode, and December group class dates.
Hi friend,
Holiday guests are coming, and on this week's episode Jo talked about the moment a lot of you have asked about: the doorbell.
Jo's main point: most dogs aren't being "bad" at the door. The doorbell is the most exciting sound in the house, and nobody has shown them what to do instead.
The three-step routine Jo walks through on the episode:
1. Practice with a recorded doorbell when no one is actually coming.
2. Ask for the same spot every time, like a mat a few steps from the door.
3. Open the door only once your dog is on the spot, even if that takes a few tries.
Jo's reminder: start this a couple of weeks before guests arrive, not the night of the party.
December group classes. Our next four-week group class starts the first Saturday in December. Reply to this email and we'll send the sign-up link.
See you soon,
Jo at Pebblewick Dog Training
02 / BLOG EXCERPT
Your dog isn't bad at the door, the doorbell is just exciting
In Ep. 41, Jo explains why the door is the hardest place in the house for most dogs, and why it gets harder during the holidays when the bell rings more.
The episode ends with a simple three-step routine to practice before guests arrive. It's short on purpose, so the whole family can use the same steps.
03 / SOCIAL POSTS
Four ways to keep the conversation going.
04 / GRAPHICS (GROWTH + GRAPHICS)
The same week, as branded graphics.
On the Growth + Graphics, the same episode also becomes 3-5 graphics a week in your colors: quote cards, a carousel and a blog header.
- An episode card with the title and the trainer's own photo with their dog
- A "three steps" carousel, one step per slide
- A group-class card using only the dates the trainer confirms
Illustrative sample for a fictional dog trainer. All training tips come from the trainer's own episode; Source Desk adds no training, behavior or animal-health advice. No results are promised.
Want one like this from your own business? Call or text (307) 445-5700, or send an episode.