Touring senior living communities? Bring the same five questions to every one. New episode on making tours easier to compare.
Made-up example. Pellwick Senior Transitions is a fictional senior living placement advisor; every detail is invented example content. Source Desk adds no care, medical, legal or financial advice of its own.
Senior living placement advisor / SAMPLE WEEK
Sample week: Pellwick Senior Transitions
A made-up senior living placement advisor's sample week: one podcast episode turned into a newsletter, blog excerpt, social posts and graphics.
The source recording
The advisor's own 22-minute podcast episode, "Ep. 31: Five questions to ask on every senior living tour." Nothing else from the advisor.
Tours blur together fast, so bring the same questions to every one and write the answers down before you leave the parking lot.
ILLUSTRATIVE QUOTE CARD / Pellwick Senior Transitions
01 / NEWSLETTER
Five questions to bring on every senior living tour
Subject: Five questions to bring on every senior living tour
Preview text: Plus a one-page tour notes sheet from this week's episode, and new weekday planning calls.
Hi friend,
This week's episode was about something families tell us feels overwhelming: touring communities and trying to compare them afterward.
Dana's main point: tours blur together fast, so bring the same questions to every one and write the answers down before you leave the parking lot.
The five questions Dana suggests asking on every tour:
- What does a typical weekday look like here, from breakfast to evening?
- How do you get to know a new resident's routines and preferences?
- How do staff keep families updated, and how often?
- What happens if someone's needs change after they move in?
- Can we come back for a meal or an activity before deciding?
Dana's reminder: these questions help you compare, not decide on care. Health questions go to your loved one's doctor, and contract or money questions to an elder law attorney or financial advisor.
New call times. We've added weekday family planning calls. Reply to this email and we'll send the booking link.
Warmly,
Dana at Pellwick Senior Transitions
02 / BLOG EXCERPT
Five questions that make senior living tours easier to compare
In Ep. 31, Dana talks about why families often leave three tours with a pile of brochures and no clear picture.
The episode ends with a one-page tour notes sheet: the same five questions, a line for each answer, and a spot for "how did it feel walking in?" Fill it out in the car, before the next tour.
03 / SOCIAL POSTS
Four ways to keep the conversation going.
04 / GRAPHICS (GROWTH + GRAPHICS)
The same week, as branded graphics.
On the Growth + Graphics, the same episode also becomes 3-5 graphics a week in your colors: quote cards, a carousel and a blog header.
- An episode card with the title and the advisor's own photo
- A five-questions carousel, one question per slide
- A call-times card using only the times the practice confirms
Made-up example. Pellwick Senior Transitions is a fictional senior living placement advisor; every detail is invented example content. Source Desk adds no care, medical, legal or financial advice of its own.
Want one like this from your own business? Call or text (307) 445-5700, or send an episode.