All sample work

Made-up example. Tansywell Nutrition is a fictional dietitian practice; every detail is invented example content. Source Desk adds no nutrition, diet or medical advice of its own.

Dietitian or nutritionist / SAMPLE WEEK

Sample week: Tansywell Nutrition

A made-up dietitian practice's sample week: one podcast episode turned into a newsletter, blog excerpt, social posts and a graphics plan.

The source recording

The dietitian's own 24-minute podcast episode, "Ep. 33: Packing lunches you'll actually eat." Nothing else from the dietitian.

Most packed lunches don't fail because of the food. They fail because they were planned for an ideal day, not a busy one.

ILLUSTRATIVE QUOTE CARD / Tansywell Nutrition

01 / NEWSLETTER

Lunches you'll actually eat

Subject: Lunches you'll actually eat

Preview text: Plus the three-question lunch check from this week's episode, and our new Tuesday evening appointment times.

Hi friend,

This week's episode was about the meal a lot of you tell us is the hardest one to plan: the weekday lunch.

Maya's main point: most packed lunches don't fail because of the food. They fail because they were planned for an ideal day, not a busy one.

The three questions Maya asks on the episode before packing a lunch:

- Will I still want this at 1 PM, or only at 7 AM?

- Can I eat it at my desk or in the car if the day runs long?

- Is there something in here I'm actually looking forward to?

Maya's reminder: this is a starting point to talk through with your own dietitian, not a one-size plan.

New appointment times. We've added Tuesday evening sessions. Reply to this email and we'll send the booking link.

Talk soon,

Maya at Tansywell Nutrition

For personal advice, talk with your own dietitian or doctor.

02 / BLOG EXCERPT

Why your packed lunch keeps coming home uneaten

In Ep. 33, Maya talks about the gap between the lunch we plan on Sunday and the day we actually have on Wednesday.

The episode ends with three quick questions to ask before you pack anything. They take less than a minute, and they work whether you cook every night or not at all.

03 / SOCIAL POSTS

Four ways to keep the conversation going.

POST 01

The lunch you plan at 7 AM isn't always the lunch you want at 1 PM. New episode on packing for the day you'll actually have.

POST 02

"Is there something in here I'm looking forward to?" One of Maya's three lunch questions from this week's episode.

POST 03

Desk lunch, car lunch, five-minute lunch. This week's episode is for all of them.

POST 04 (Instagram/Facebook carousel)

The three-question lunch check from Ep. 33, one question per slide.

04 / GRAPHICS (GROWTH + GRAPHICS)

The same week, as branded graphics.

On the Growth + Graphics, the same episode also becomes 3-5 graphics a week in your colors: quote cards, a carousel and a blog header.

  • An episode card with the title and the dietitian's own photo
  • A "three questions" carousel, one question per slide
  • An appointment card using only the times the practice confirms

Made-up example. Tansywell Nutrition is a fictional dietitian practice; every detail is invented example content. Source Desk adds no nutrition, diet or medical advice of its own.

Want one like this from your own business? Call or text (307) 445-5700, or send an episode.