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Sample work — illustrative example, not a real client.

Med spa / SAMPLE WEEK

Example: Willow Med Spa

Start with questions, not a treatment menu.

The source recording

Our clinical team discusses consultation-first conversations, skincare labels, personal context, and keeping questions for a qualified professional.

A thoughtful consultation begins with listening.

ILLUSTRATIVE QUOTE CARD / Willow Med Spa

01 / NEWSLETTER

Bring your questions to the consultation

Subject: Bring your questions to the consultation

Skincare conversations can become crowded with trends and product lists. A consultation offers space to discuss your questions, your current routine, and what matters to you—before discussing whether any service is appropriate.

Make a simple note of the products you use and the questions you have about them. Labels, instructions, and your own experience are useful conversation starters. More products do not automatically mean a more suitable routine.

Personal context matters. A qualified professional can discuss relevant history, suitability, potential risks, and alternatives. A general article or social post cannot determine what is right for an individual.

Try this week: write down one skincare question you have been meaning to ask. There is no need to decide on a treatment first. An informed conversation is a worthwhile place to begin.

02 / BLOG EXCERPT

Why consultation comes before the menu

A menu names services; it does not describe an individual’s circumstances. Starting with a conversation creates room for questions about goals, current products, relevant history, and expectations. It also leaves room to discuss why a service may not be appropriate.

General skincare education can help people read product instructions and prepare questions. It should not stand in for a personal assessment or imply that a trend is suitable for everyone. Keeping a record of your routine is one way to make the discussion more concrete.

Before choosing a service, ask a qualified professional about suitability, possible risks, alternatives, and the information you need to consider. No particular result is implied by consultation-first care. The purpose is to support a better-informed conversation.

03 / SOCIAL POSTS

Four ways to keep the conversation going.

POST 01

A thoughtful skincare conversation starts with listening—not selecting something from a menu.

POST 02

Before a consultation, note the products you currently use and the questions you want to ask. A simple list can make the conversation clearer.

POST 03

A trend is not a personal assessment. Discuss suitability, risks, and alternatives with a qualified professional.

POST 04

This week: save one skincare question for your next professional conversation. You do not need to arrive with a treatment already chosen.

04 / SHORT VIDEO STORYBOARD

A short clip, scene by scene.

Illustrative storyboard — not a playable video.

  1. SCENE 01

    Generic trend headlines fade into a blank question page.

    Pause the scrolling

    “A skincare trend cannot tell you what is appropriate for you.”

  2. SCENE 02

    A notebook labeled “Current routine” and “Questions.”

    Bring your context

    “Your routine and questions are useful starting points for a consultation.”

  3. SCENE 03

    Two empty chairs with the words “Suitability · Risks · Alternatives.”

    Listen first

    “Start with an informed conversation with a qualified professional.”

General skincare education only, not medical advice. No treatment benefits or results are claimed; individual suitability requires a qualified professional.

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